Middletown, NY – rue21, one of the nation’s fastest growing specialty retailers, will open a new store at Galleria at Crystal Run during the robust spring shopping season. The young women’s fashion retailer will be taking over a 5,400 sq. ft. space on the upper level of the shopping center across from the Food Court this spring. The retailer, which serves the 15-25 Gen Z customer, became a pandemic-era anomaly when it experienced double digit growth last year, enabling aggressive investment in its physical and digital footprints.
As many retailers were closing stores during the pandemic, rue21 opened three new stores last year that outperformed expectations by more than 50 percent. Galleria at Crystal Run’s high traffic volume and draw as an entertainment destination make it the ideal location for rue21’s next retail location. The retailer attributes the stores’ success to its data-driven site selection process that is laser-focused on its customer profile. The real estate selection process requires that each location matches perfectly with its customer demographics. Additionally, field teams participate by visiting every site prior to a new location approval.
“We are excited to welcome rue21 to the Galleria at Crystal Run, further diversifying our offering of brands that our guests are excited about,” said Karla Leon, Marketing Director at Galleria at Crystal Run. “rue21 will deliver on-trend apparel and accessories that we know our shoppers and guests will enjoy.”
Additional stores are projected to open into 2022. rue21 customers can also shop online at www.rue21.com.